"If you use the word 'dog' it should bark!" - David Carson
My first typography project was to choice a type style, heaven or hell. Heaven being structured, clean, bland and uninspiring compared to hell where the type expresses the meaning of the word. For my style, I decided I was creating Typography Hell. The typeface was created using a topography map, where the lines of the map were integrated into the structure of the Helvetica font.